Jake Lee

Led UX and UI design for a wide range of projects across government tenders and public-facing applications, turning complex requirements into clear and user-friendly interfaces. Improved workflows through structured information architecture and layouts that supported faster and more accurate task completion. Collaborated closely with stakeholders and engineers to align designs that were practical, scalable, and aligned with operational needs.

Led the company’s rebranding effort, shaping a refreshed visual identity that included logo refinement, updated design language and cohesive brand guidelines.

Designed the company’s digital namecard and core identity assets to modernise touchpoints and ensure consistency across platforms. Focused on creating a clear, professional and usable brand system that aligned with the company’s direction and long term positioning.

Focusing on the intersection of engineering and media. Developed skills that enable understanding of both backend and frontend design, supporting the creation of intuitive, user-centric interfaces and engaging digital experiences.

While participating in hall committees such as Hall 8 24th Junior Common Room (Publications Director), Freshmen Orientation Committee (Creative Team), and Fine Art Production (Marketing Team), gained leadership, teamwork, creative problem-solving, and marketing experience.

Gained skills in UI/UX design, animation, and information visualization. Developed a base in software and mobile app development, cloud computing, database management, and web technologies. Applied technical knowledge to media systems, creative projects, and practical problem-solving, integrating both engineering and design principles.

Final Year Project – Triangulation using Bluetooth Beacons (Grade: Distinction): Developed a proof-of-concept indoor positioning system using Bluetooth beacons to enable accurate attendance tracking through triangulation, demonstrating user-centric design and practical application of technical and analytical skills.