Jake Lee

I turn messy, complex workflows into interfaces people use.

Product Design Specialist in Singapore

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Designer by trade, builder with AI.

2012
Diploma in Multimedia and Infocomm Technology
Nanyang Polytechnic. Final year project on Bluetooth beacon triangulation, with distinction.
2017
Bachelor in Information Engineering and Media
Nanyang Technological University.
2021 – Now
Product Design Specialist, nete2
Five years designing government platforms for GovTech, SPF, SCDF, HTX and LTA, from tender to launch. Shipped the Emergency Video System and Cloud Video Exchange, and led the company rebrand.
2025 – Now
Designing and building with AI
Using AI tools to go from Figma to a working product myself. Designed, built and shipped Spare Me and Settle.

Four habits from five years of designing products people rely on.

Understand the workflow before the screen
People already have a way of getting things done. I map that first, then design the interface to fit it.
Keep it simple to use
Busy people have no patience for clever UI. Fewer steps, clearer words, nothing new to learn.
Design within real constraints
Budget, timelines, tech and business goals. Good design works within them, not around them.
Keep the system consistent
One visual language that holds across screens, platforms and teams, from mobile to desktop.

Pain points
Where the current way of working breaks down, and what it costs the people doing it.
Users
The people who use the product every day, and what they need to get their job done.
Product and UI
Information architecture, interaction design and a design system that engineers can build from.

FromgovernmentplatformstoappsIbuiltforfriends.